Baozun Inc.

BZUN | NASDAQ

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$2.94

+$0.09 (+3.16%)

At close: Sep 21, 2026, 4:00 PM ET

$2.94

$0 (-0.17%)

After-hours: Sep 21, 2026, 7:30 PM ET

Overview Rating Statistics Financials Earnings Analysts Ownership Profile

Income Statement Balance Sheet Cashflow Statement Ratios

Annual Quarterly TTM

Fiscal Quarter Period Ending	Q2 2026 Jun 29, 2026	Q1 2026 Mar 30, 2026	Q4 2025 Dec 30, 2025	Q3 2025 Sep 29, 2025	Q2 2025 Jun 29, 2025	Q1 2025 Mar 30, 2025	Q4 2024 Dec 30, 2024	Q3 2024 Sep 29, 2024	Q2 2024 Jun 29, 2024	Q1 2024 Mar 30, 2024	Q4 2023 Dec 30, 2023	Q3 2023 Sep 29, 2023	Q2 2023 Jun 29, 2023	Q1 2023 Mar 30, 2023	Q4 2022 Dec 30, 2022	Q3 2022 Sep 29, 2022	Q2 2022 Jun 29, 2022	Q1 2022 Mar 30, 2022	Q4 2021 Dec 30, 2021	Q3 2021 Sep 29, 2021	Q2 2021 Jun 29, 2021	Q1 2021 Mar 30, 2021
Revenue	2.74B	2.38B	3.17B	2.16B	2.55B	2.06B	2.99B	2.06B	2.39B	1.98B	2.78B	1.82B	2.32B	1.89B	2.55B	1.74B	2.12B	1.98B	3.17B	1.9B	2.3B	2.02B
Cost of Revenue	687.72M	1.21B	1.47B	1.03B	1.32B	1.07B	1.54B	1.08B	1.28B	1.03B	1.51B	1B	1.33B	1.07B	1.43B	990.65M	1.33B	1.23B	2B	1.23B	1.37B	1.33B
Gross Profit	2.05B	1.17B	1.7B	1.13B	1.24B	992.66M	1.45B	974.53M	1.11B	946.27M	1.27B	819.49M	986.46M	815.08M	1.12B	750.62M	794.82M	759.1M	1.17B	668.83M	929.12M	690.2M
Operating Income	44.15M	250K	193.94M	-25.62M	-9.38M	-83.99M	73.21M	-114.48M	-18.77M	-54.78M	6.4M	-135.71M	-36.44M	-40.63M	124.07M	-26.26M	-23.36M	-33.26M	4M	-156.53M	106.63M	52.91M
Interest Income	13.15M	16.72M	23.03M	13.28M	10.9M	11.36M	18.3M	14.59M	16.7M	19.17M	19.51M	24.47M	20.29M	17.85M	21.07M	8.49M	7.34M	8.92M	9.07M	16.74M	19.4M	17.72M
Pretax Income	69.29M	7.74M	-22.17M	-81.73M	-7.1M	-78.68M	70.6M	-111.82M	-18.23M	-58.19M	3.97M	-131.51M	-14.1M	-77.65M	-234.28M	-152.45M	-71.52M	-122.05M	2.83M	-286.66M	116.71M	13.3M
Net Income	16.97M	-7.46M	-37.96M	-107.11M	-33.96M	-63.08M	129K	-88.07M	-30.62M	-66.64M	-48.41M	-126.43M	-20.03M	-79.4M	-249.88M	-156.71M	-75.18M	-125.02M	-8.35M	-292.51M	79.77M	1.26M
Selling & General & Admin	1.89B	1.06B	1.41B	1.06B	1.16B	970.84M	1.23B	977.17M	1.02B	873.13M	1.12B	851.98M	955.94M	755.91M	879.19M	798.42M	872.26M	811.76M	1.05B	840.59M	861.61M	643.25M
Research & Development	113.84M	n/a	n/a	n/a	n/a	n/a	n/a	n/a	129.79M	133.19M	140.79M	120.38M	129.14M	114.89M	427.95M	98.3M	112.23M	105.28M	-409.87M	113.95M	115.42M	92.98M
Other Expenses	n/a	109.26M	98.21M	99.53M	82.36M	105.81M	145.24M	111.84M	-13.01M	-5.27M	6.29M	103.22M	66.95M	99.8M	-323.98M	-21.55M	-54.09M	-19.4M	113.86M	98.72M	76.29M	76.29M
Operating Expenses	2B	1.17B	1.51B	1.15B	1.24B	1.08B	1.38B	1.09B	1.13B	1B	1.27B	955.2M	1.02B	855.71M	983.17M	776.88M	818.17M	792.36M	1.17B	825.36M	822.48M	637.29M
Interest Expense	8.93M	8.89M	10.46M	9.81M	11.78M	12.53M	9.62M	8.73M	10.44M	10.21M	9.44M	11.19M	9.76M	10.96M	13.65M	9.72M	13.81M	19.74M	16.1M	14.24M	13.29M	13.22M
Selling & Marketing Expenses	n/a	893.34M	1.22B	886.6M	937.85M	800.35M	1.04B	800.56M	844.7M	694.04M	892.4M	637.49M	706.44M	592.69M	787.68M	602.44M	668.33M	615.91M	895.4M	535.57M	648.23M	470.64M
Cost & Expenses	2.69B	2.38B	2.98B	2.18B	2.56B	2.15B	2.92B	2.17B	2.41B	2.03B	2.77B	1.96B	2.36B	1.93B	2.42B	1.77B	2.15B	2.02B	3.17B	2.06B	2.2B	1.97B
Income Tax Expense	25.62M	9.5M	-10.03M	12.99M	13.36M	-6.41M	28.44M	-18.57M	3.76M	7.1M	5.95M	-1.95M	2.35M	1.76M	15.6M	4.26M	3.66M	2.96M	1.82M	6.35M	35.47M	11.62M
Shares Outstanding (Basic)	58.13M	58.11M	57.94M	57.81M	57.78M	57.78M	59.83M	60.57M	60.57M	60.48M	59.75M	59.53M	59.26M	58.87M	58.72M	58.57M	61.08M	65.32M	67.5M	73.04M	73.91M	73.75M
Shares Outstanding (Diluted)	58.93M	58.11M	57.94M	57.81M	57.78M	57.78M	59.83M	60.57M	60.57M	60.48M	60.15M	59.53M	59.26M	58.87M	58.72M	58.66M	61.52M	65.32M	67.57M	73.04M	74.93M	74.84M
EPS (Basic)	0.29	-0.13	-0.66	-1.86	-0.60	-1.08	0	-1.44	-0.51	-1.11	-0.81	-2.13	-0.33	-1.35	-4.26	-2.67	-1.23	-1.92	-0.12	-3.99	1.08	0.02
EPS (Diluted)	0.29	-0.13	-0.66	-1.86	-0.60	-1.08	0	-1.44	-0.51	-1.11	-0.81	-2.13	-0.33	-1.35	-4.26	-2.67	-1.23	-1.92	-0.12	-3.99	1.05	0.02
EBITDA	50.99M	15.92M	-17.99M	-74.02M	1.47M	-65.65M	165.1M	-51.83M	44.42M	7.87M	25.76M	-86.83M	26.53M	-22.78M	-110.38M	-17.77M	-16.02M	-24.34M	14.22M	-139.78M	144.31M	90.59M
EBIT	44.15M	15.92M	-17.99M	-74.02M	1.47M	-65.65M	104.14M	-101.16M	-4.17M	-52.81M	-36.89M	-120.32M	-36.44M	-66.69M	-220.63M	-142.73M	-57.72M	-102.31M	18.93M	-272.6M	129.99M	26.53M
Depreciation & Amortization	6.84M	n/a	1.06M	1.09M	n/a	1.09M	60.96M	62.65M	63.19M	62.65M	62.65M	48.88M	62.97M	48.88M	48.88M	51.48M	48.54M	51.48M	51.48M	37.67M	37.67M	37.67M