Baozun Inc.

BZUN | NASDAQ

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$2.94

+$0.09 (+3.16%)

At close: Sep 21, 2026, 4:00 PM ET

$2.94

$0 (-0.17%)

After-hours: Sep 21, 2026, 7:30 PM ET

Overview Rating Statistics Financials Earnings Analysts Ownership Profile

Market Data

Market Cap $165.7M

Enterprise Value $379.53M

Beta 0.51

Average Volume 248.84K

Shares Outstanding (Diluted) 58.93M

Shares Change YoY 1.98%

Institutional Ownership 19.58%

Exchange NASDAQ

ISIN US06684L1035

Price Performance

Price Change 1M 3.5%

Price Change 3M 6.1%

Price Change 6M 18.6%

Price Change YTD 4.6%

Price Change 1Y -32.4%

Price Change 3Y -10.1%

Price Change 5Y -83.4%

1M CAGR (ann.) -1.7%

1Y CAGR (ann.) -37.8%

5Y CAGR (ann.) -33.6%

All-Time CAGR -10.5%

Valuation

PE Ratio -8.67

Forward PE 3.60

PEG Ratio -0.11

Forward PEG -0.09

PS Ratio 0.11

Forward PS 0.10

PB Ratio 0.32

P/FCF Ratio 4.48

P/Adj. FCF Ratio 4.67

P/OCF Ratio N/A

EV/Sales 0.04

EV/EBIT -11.88

EV/EBITDA -15.12

EV/FCF 1.42

Earnings Yield -12.0%

FCF Yield 23.3%

Adj. FCF Yield 22.4%

Financial Health

Net Cash ¥1.21B

Total Debt ¥2.12B

Cash & Short-Term Investments ¥2.9B

Total Assets ¥9.57B

Current Ratio 1.90

Quick Ratio 1.59

Debt / Equity Ratio 0.58

Debt / EBITDA -84.55

Debt / FCF 7.96

OCF / Debt 0.20

Interest Coverage 4.64

Altman Z-Score 1.51

Piotroski F-Score 4

Margins & Profitability

Gross Profit Margin 64.4%

Operating Profit Margin 2.0%

EBITDA Margin 2.0%

Net Profit Margin -1.3%

FCF Margin 2.5%

Adj. FCF Margin 2.5%

SBC / Revenue 0.1%

SBC Impact (per share) -4.2%

Returns

Return on Assets -1.4%

Return on Equity -3.7%

Return on Invested Capital 2.3%

Return on Capital Employed 2.9%

Return on Tangible Assets -1.5%

Historical Growth (CAGR)

Revenue CAGR 3Y 7.1%

Revenue CAGR 5Y 1.9%

Revenue CAGR 10Y 13.4%

EPS CAGR 3Y 32.7%

EPS CAGR 5Y 29.5%

EPS CAGR 10Y -261.9%

FCF CAGR 3Y 150.0%

FCF CAGR 5Y 100.0%

FCF CAGR 10Y 578.9%

Analyst Forecasts

Analyst Rating Buy

Analyst Count 13

EPS Growth Next 3Y 208.3%

Revenue Growth Next 3Y 7.0%

Earnings Date N/A

EPS Estimate (next Q) N/A

EPS Growth Est (next Q) N/A

Revenue Est (next Q) N/A

Revenue Growth Est (next Q) N/A

Fair Value Estimates

Graham Number N/A

Graham Upside N/A

Lynch Fair Value N/A

Lynch Upside N/A

Price Target $3.80

Price Target Upside 29.3%

Cash Flow

Operating Cash Flow ¥420.43M

Free Cash Flow ¥266.59M

Adj. Free Cash Flow ¥255.39M

FCF Per Share $0

OCF Per Share $0

OCF/S Ratio 0.0%

Income Statement

Revenue ¥10.44B

Gross Profit ¥6.05B

Operating Income ¥212.72M

EBITDA ¥-25.1M

Net Income ¥-135.55M

EPS (Diluted) -$2.37

Revenue / Employee $1.54M

Profit / Employee $-20.05K

Employees 6,762