Baozun Inc.

BZUN | NASDAQ

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$2.94

+$0.09 (+3.16%)

At close: Sep 21, 2026, 4:00 PM ET

$2.94

$0 (-0.17%)

After-hours: Sep 21, 2026, 7:30 PM ET

Overview Rating Statistics Financials Earnings Analysts Ownership Profile

+3.16%

(1D)

Rating

Updated: Aug 28, 2026

Fundamentals Average

Market Sentiment Bullish

Moat None

Full Analysis

Key Statistics

Market Data

Market Cap $170.64M

1D Range

2.85 2.96

52W Range

2.07 4.55

Valuation (TTM)

PE -8.67

PB 0.32

EV/EBITDA -15.12

Valuation (NTM)

Forward PE 3.60

Forward PEG -0.09

Price Target $3.80

Cash Flow

FCF Yield 23.3%

SBC Adj. FCF Yield 22.4%

SBC Impact -4.2%

Margins

Gross Margin 64.4%

Operating Margin 2.0%

FCF Margin 2.5%

Growth (CAGR)

Revenue 3Y | 5Y 7.1% | 1.9%

Dil EPS 3Y | 5Y 32.7% | 29.5%

FCF 3Y | 5Y 150.0% | 100.0%

Returns

ROA -1.4%

ROE -3.7%

ROIC 2.3%

Financial Health

Net Cash

¥1.21B ($177.7M)

Current Ratio 1.90

Interest Coverage 4.64

Dividends

Div Yield N/A

Payout Ratio N/A

FCF Payout Ratio N/A

All Key Statistics

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Profile

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive...

Sector Consumer Cyclical

Industry Specialty Retail

Employees 6,762

IPO Date May 19, 2015

Website www.baozun.com

Fiscal Year January - December

Full Company Profile

Latest News

No news articles available yet.

Earnings

Latest Earnings

Aug 27, 2026

EPS

$0.06

Miss -96.43%

YoY: +172.88%

REV

$403.71M

Miss -2.06%

YoY: +13.33%

Earnings Details ➞

Analyst Summary

# of Analysts

Consensus

Buy

Price Target

$3.80

Upside

+29.25%

Buy (1)

Hold (0)

Sell (0)

Analyst Details ➞