Apple Inc.

AAPL | NASDAQ

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$336.13

-$0.87 (-0.26%)

At close: Sep 18, 2026, 4:00 PM ET

$336.10

-$0.03 (-0.01%)

Pre-market: Sep 21, 2026, 8:08 AM ET

Overview Rating Statistics Financials Earnings Analysts Ownership Dividends Profile

Rating

Updated: Sep 17, 2026

49.9

Fundamentals Average

Market Sentiment Neutral

Moat Wide

Fundamentals

42/85

valuation

Overvalued 6/25

growth

Moderate 5/20

quality

High 25/25

health

Stable 6/15

Rating Average

Sentiment

7.9/15

7.9

Neutral

RSI: 61.4

Market sentiment is neutral-to-constructive with momentum leaning firm. RSI at 61.4 reflects steady accumulation short of overbought extremes, while news flow is balanced around Berkshire positioning, market-cap leadership, and capital allocation speculation. Smart-money is cautious: super-investors are net reducing with 20 trims versus 5 adds across 33 holders, and Congressional activity skews negative. Insider open-market sales are routine equity-compensation activity under 10b5-1 plans and carry no incremental signal. Overall, retail and momentum interest remains intact but institutional conviction is pausing at current levels.

Moat

Wide

Brand Power Switching Costs Network Effects

Apple commands a Wide moat anchored in Brand Power, Switching Costs, and Network Effects. iPhone at $245.5B (53%) is the core cash cow, commanding premium pricing without volume loss, while the $120.5B (26%) Services franchise monetizes a 2B+ installed base via App Store, AppleCare, and cloud. Tight hardware-software-services integration plus continuity across Mac ($35.9B), iPad ($28.7B), and Wearables ($36.3B) creates prohibitive switching friction, reinforced by developer network effects. $42.9B in R&D and global supply-chain scale erect durable barriers. 51.87% ROIC, 48.65% gross margin, 33.17% operating margin, and 27.62% net margin validate pricing power and durability.

Bull Case

• Services compounder at $120.5B (26% of sales) leverages the iPhone installed base via App Store, licensing, AppleCare, and cloud to drive recurring, high-margin growth and operating leverage beyond the hardware cycle.
• Ecosystem stickiness across iPhone, Mac, iPad, and Wearables/Home ($36.3B) supports premium pricing, upgrade cycles, and attach rates, sustaining 48.65% gross and 33.17% operating margins with 29.28% FCF margin.
• Geographic diversification with Americas at $193.6B (41%) and Europe at $124.3B (27%) provides stability, while Rest of Asia Pacific ($38.6B, 8%), Japan ($31.0B), and India offer long-run installed-base expansion.

Bear Case

• Extreme concentration with iPhone at $245.5B (53%) creates single-franchise dependency vulnerable to elongated replacement cycles, price elasticity, and competition in premium smartphones.
• Demanding valuation at 38.08x trailing PE and 35.39x forward PE with forward PEG of 4.39 and Adjusted FCF DCF of $249.07 versus $332.41 price (~33% premium) leaves minimal margin of safety and compression risk with only 2% upside to $339.35 consensus target.
• Greater China at $79.3B (17%) exposes Apple to geopolitical, supply-chain, and local-competition risk, while App Store and ecosystem practices face global antitrust and regulatory pressure threatening Services take-rates.

Final Verdict

With a Total Score of 49.9/100, Apple reflects a clash between elite business quality and a demanding price. The Wide moat, iPhone-led scale, and expanding 26% Services profit engine underpin 51.87% ROIC and best-in-class margins, offset by 53% product concentration, 17% Greater China exposure, and moderate 6.73% revenue growth. At ~38x earnings and a material premium to $249 DCF value, valuation already discounts much of the durability, while reducing super-investor positioning tempers momentum. The profile favors long-duration quality exposure predicated on Services growth and ecosystem retention rather than near-term multiple expansion.